Our first step is taking your idea and working with you to transform it into a problem statement that defines what your product will do. With that foundation, we immerse ourselves in your industry and what you know, as well as applying our experience and knowledge of what makes digital products succeed across the market. This helps us identify opportunities and white space.

We work with you to test and validate various ideas and options for what your product can be. Between challenging existing assumptions and testing new ideas, our surveys and validation activities help us build confidence and pivot when necessary to a solution that your market is excited about.

With real input from users on our concepts, we make refinements as we move into the UX and UI design of the core aspects of the product. This also involves the prioritization of features as we lay out a potential roadmap that will continue to evolve based on user feedback.

At this point, we are ready to launch V1 of your digital product with our development team or alongside yours. We can also set up future work — whether that work means handover sessions working with your internal teams or planning out subsequent engagements with our team at Invoke. The Invoke team can also assist with any intervening steps, which may include fund raising or further proof of concept work.