Are you on Facebook? Twitter? Flickr?

More importantly, do you need to be? Having a presence on every single social media is not only time consuming, it exhausts valuable resources.  Deciding which networks your brand should be on is now easier, with CMO’s Guide to the social landscape.

From Tumblr to Facebook, the guide is an essential read for brands wanting to better leverage major social media sites. CMO.com has done the research for you, explaining which websites offer the best in customer communication, brand exposure, site traffic and search engine optimization.

For example, did you know that photos properly tagged on Flickr are indexed in search engines and passes links and page rank? Flickr is also a major part of Google’s and Bing’s social search component—increasing search engine rankings organically. Flickr = great SEO.

Or did you know Linkedin doesn’t send as much traffic to your site as Facebook, however, it’s great for brand exposure showing the professional prowess of your organization? Linkedin = not so good traffic to site.

Before diving and creating multiple profiles on every single social site, save time and resources by selecting the best fit for your brand’s goals.  Invoke can help you create a strategy that integrates social engagements across social media channels.