Wednesday, February 21st, 2007 by admin

Posted by Jenn Lowther

How many visitors does your website get hourly, daily, weekly? What do your visitors do when they get to your website? How do your visitors convert into sales? These are just a few questions that any company with an online presence needs to anticipate and know the answer to. This is where Invoke Media’s analytics services come in – we provide you with the answer to these and many other questions. The analytics information that we provide will allow you to make real time decisions regarding your website and allow you to proactively respond to your customers needs.

Analytics is a business critical tool designed to help businesses optimize marketing objectives, improve website conversions and increase online revenue. It provides website owners an in-depth look at how their website and users interact. Effective analytics allows you to monitor all of your online and offline advertising campaigns, products, purchasing/registration information, and conversion ratios quickly and accurately. This detailed information enables you to effectively understand your customers’ behavior, track online transactions, and optimize your websites performance.

The following is just a glimpse into the information that can be garnered by the use of website analytics

• How many visits your website is receiving during a given interval?
• How are your customers finding your website?
• Which of your websites pages are frequented the most/least?
  • - How many visitors leave your site on given page?
• Web site statistics about who is visiting your website, including their browser, which operating systems they use, what country are they from and what language do they speak

Invoke Media’s Analytics services will provide you with critical reports that will help shape future of your website. The reporting that you receive will be determined in the initial set up of your account through the information deemed to be mission critical for your unique business needs. These reports may include the following:

• Offline marketing campaign tracking and reporting
• Full tracking and reporting of Website traffic in plain English
• Click stream analysis
• Recommendations to increase conversion rates and other site objectives
• Aggregated summary reports interpreting site data and identifying trends
• ROI tracking

Contact Invoke Media today to find out how analytics reporting can benefit your website.

Tags: analytics services, website analytics

This entry was posted on Wednesday, February 21st, 2007 at 5:47 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.