It’s been right around a month and a half since my official first day at Invoke. It’s only fitting to write this on a rainy day in Vancouver, as these 40-odd days have truly been of the X-Files and Fringe variety. Sometimes it seems like it’s been a year since I started; other times, as the kids say these days, I’ve only been here “for a minute”. In either case, it’s been equal parts awesome, inspiring, and exciting.

And speaking of Fringe, why do I keep running into Joshua Jackson? I had what I think is my 4th run-in with the guy on Saturday at Whistler. I was getting into the ski locker area at the Evolution Hotel in Creekside and had one of those awkward I-opened-the-door-from-the-outside-he-from-the-inside moments.

To clarify, I don’t know the dude, but this is on the heels of an exciting trilogy, which has included a shared flight home from LA (where I had finagled an upgrade and poor Pacey was in the back of the bus – it had all the makings of a new J.J. Abrams masterpiece), stumbling between Peter Bishop and camera in a dramatic downtown “busy-sidewalk-walk” shot sometime last year, and literally bumping into the guy at a random industry event.

These Hollywood North encounters are so common in our beloved city, you get far too complacent when you see entire city blocks closed by Police, Fire, and Haz-Mat vehicles.  The only indication of an actual emergency is the fact that there AREN’T any lights or trailers.

Now, back to the matter at hand. Six weeks into Invoke, and what do I see? Let’s rattle it off:

  • An awesome team. I challenge any digital shop in the industry to use the word “stoked” more than we do here. It’s impossible. It’s like Malkovich. We are actually creating a deficit on the global supply of stoked.

  • Meaningful innovation. I had an old friend come through the office for a tour and the first thing he said when he sat down was, “it just feels like things are happening here.” So true. This is a team that launched a product & major campaign for the Gates Foundation in the first week of January.

  • Cohesion and commitment. Daily pullups and pushups by the kitchen, Wednesday Stretch Break (impromptu yoga) before noon, Waffles every Friday morning, and the general willingness to get into things (such as the 12 people on staff contributing to a runners’ blog for the 10k 2013 Vancouver Sun Run). It’s more than just the physical activities, but what’s so inspiring is how the team just “gets after it.”

  • Autonomy and role avoidance. While everyone here has roles and relatively clear objectives, there is not a single person here who I haven’t seen stretch themselves out of their comfort zone and take on new challenges. No one here will allow themselves to be limited by how their role might otherwise define them in a larger organization, and I love it.

I could go on at length, but then I’d run out of things to write about in the future. Needless to say it’s been a pretty awesome start, and I for one, am seriously stoked.

And Joshua, just send me a note here, I’m not buying these coincidental encounters anymore.

Michael

About the Author:

CEO at Invoke. Sports fiend, digital vet, and fan of any idea that builds bridges between the two. Formerly founder of Academy. Producer and Director of sports docudrama "Carmelo's Way". Gifted GIF-finder.