Tic Tac: Shake, Share & Care
Thursday, August 26th, 2010
Whether you’re flipping channels on TV or walking around town on the weekend, it’s clear to see there’s a movement happening. Commercials, websites, Facebook applications and people – everywhere – are in pink in support of people affected by breast cancer.
Many of us have been touched by the stories of people affected by cancer. With the advent of social media and social technology, connecting with survivors, discovering a community for support and fundraising online has never been easier.
A perfect example? The Tic Tac: Shake, Share & Care app on Facebook.
The app has two main functions, the first is to share how you’ve helped or cared for someone affected by cancer. Upon submission, your act of sharing will automatically donate $5 to CancerCares, care of Tic Tac.
Secondly, you’re invited to play a game of memory. The game encourages players to challenge their friends. That one action also invites people to share their own stories, thereby increasing Tic Tac’s donation tally – smart!
With this application, Tic Tac is offering a great example of how social technology can be used by brands as a vehicle for social good. We recommend visiting their application now, and sharing your own story. It’s hard to believe that one simple action can amount to so much.
Go on – inspire people who have been affected by cancer. Make a difference.
If you have two minutes instead of just one, please donate your extra minute to vote for both of Invoke’s SXSW panels, which address topics relevant to the subject at hand.
Thanks!
