01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Posts Tagged ‘viral videos’
17/02
twenty twelve
Lessons in collaboration: Eat St. and Memelabs
A few months back we announced that Eat St. was teaming up with Invoke’s contesting platform, memelabs, to launch a North America-wide contest in search of the next big food truck. The lucky winner gets a professionally filmed segment that may even appear on an actual Eat St. episode. The primary lesson gleaned form this
By Invoke
30/07
twenty eleven
Have your say in the future of television with the Cable Center
Transmedia is the latest buzz word traversing the web, but what does it mean? According to The Huffington Post, transmedia “is shorthand for a grab bag of production and distribution practices and audience engagement techniques that … when taken together, promise a new kind of media experience.” It is a phrase most prevalent when speaking
By Invoke
23/07
twenty eleven
Tips for running a successful Facebook promotion
Running a promotion on Facebook is a great way to generate buzz about your business, strengthen and build new relationships with customers, and increase engagement and interactivity with your community. Facebook has specific guidelines regarding promotions and throws a curveball every few months when it updates and revises the terms and regulations. So how can
By Invoke
13/07
twenty eleven
Integrating television and the digital space with VH1
Forget viewers flopping down on the couch, flicking on the television and passively watching their favourite shows. These days, consumers interact with their television content using social media and digital integration, meaning digital strategy and social television is going to be important to expand the reach of programs. Let’s look at VH1’s Single Ladies online
By Invoke
23/05
twenty eleven
Contesting as a social media strategy. Part two: How?
Thank you all for the positive Twitter feedback regarding part one in this series, Why use contesting as a social media strategy. If you haven’t read it, give it a quick read before diving into this post, which covers how to use contesting to promote your brand or marketing campaign. Memelabs is the leader in
By Invoke
21/05
twenty eleven
No need to put a ring on it, just 'Like' it
What is the only thing between you and a glitzy and glamorous trip to NYC with three of your best friends? One photo. Invoke is excited to announce a new memelabs photo contest: Single and Liking It To promote their latest show Single Ladies premiering May 30, VH1, in partnership with Yelp and Bluefly, has
By Invoke
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