Gerri Elder is a one-woman force in social media. When she’s not busy with her nearly 5-year-old son, Gerri maintains a healthy and active following on Twitter as AbsolutelyTrue, which is also the name of her popular blog, and was briefly the number one Digger last month–one of the few women to have accomplished such a feat. Gerri’s active on Stumbleupon, Reddit, and Mixx.

There are many factors that you need in order for a video/campaign to go viral. Even if your viral campaign has all of these factors, there is no magic recipe to ensure success…

Online marketing is a rapidly changing industry — over the years we’ve seen banner, button and pop-up advertising, text advertising, in-line story advertising, page-turn Flash advertising. As we grow accustomed to each new type of advertising, however, we learn to tune it out. We mute the commercials on TV, scroll past the banner ads without [...]

JWT wasnt joking when they put this video together for Scruffs. Although softcore is a more likely title, its fairly hardcore by North American ad standards.
It seems this is a bit of a trend, following in Sex Packing’s footsteps. They truely earn a hardcore title for their latest ‘catalog‘
enjoy!
Scruffs Hardcore, no kidding!

JWT wasnt joking [...]

Seemed like a good idea at the time, but maybe a little more strategic thought was in order.
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