Over the last few months, food truck operators across North America have been busy submitting their videos to the Eat St. contest, telling their stories and hoping to get their cart featured on an episode of the show. An influx of submissions resulted in 67 trucks from all over the US and Canada vying for [...]

We’re thrilled to announce Invoke was a finalist in the annual Forrester Groundswell awards 2011 in the Talking category. A full list of the winners can be found on the Forrester blog, which is also a great place to flip through some fantastic digital campaigns. We’re also impressed by the other finalists, especially since they [...]

It’s no secret food trucks are a trend across North America, not only in the culinary world but in the digital one as well, as savvy truck owners and chefs take to various social media channels to build a following. But sometimes nothing beats the glamour of being on television. That’s why Eat St. partnered [...]

Transmedia is the latest buzz word traversing the web, but what does it mean? According to The Huffington Post, transmedia “is shorthand for a grab bag of production and distribution practices and audience engagement techniques that … when taken together, promise a new kind of media experience.” It is a phrase most prevalent when speaking [...]

Running a promotion on Facebook is a great way to generate buzz about your business, strengthen and build new relationships with customers, and increase engagement and interactivity with your community. Facebook has specific guidelines regarding promotions and throws a curveball every few months when it updates and revises the terms and regulations. So how can [...]