01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Posts Tagged ‘video contest’
17/02
twenty twelve
Lessons in collaboration: Eat St. and Memelabs
A few months back we announced that Eat St. was teaming up with Invoke’s contesting platform, memelabs, to launch a North America-wide contest in search of the next big food truck. The lucky winner gets a professionally filmed segment that may even appear on an actual Eat St. episode. The primary lesson gleaned form this
By Invoke
13/01
twenty twelve
Vote for your favourite food truck with the Eat St. video contest
Over the last few months, food truck operators across North America have been busy submitting their videos to the Eat St. contest, telling their stories and hoping to get their cart featured on an episode of the show. An influx of submissions resulted in 67 trucks from all over the US and Canada vying for
By Invoke
01/11
twenty eleven
Memelabs a Forrester award finalist
We’re thrilled to announce Invoke was a finalist in the annual Forrester Groundswell awards 2011 in the Talking category. A full list of the winners can be found on the Forrester blog, which is also a great place to flip through some fantastic digital campaigns. We’re also impressed by the other finalists, especially since they
By Invoke
21/10
twenty eleven
Eat St. contest gives food trucks a chance to appear on the show
It’s no secret food trucks are a trend across North America, not only in the culinary world but in the digital one as well, as savvy truck owners and chefs take to various social media channels to build a following. But sometimes nothing beats the glamour of being on television. That’s why Eat St. partnered
By Invoke
30/07
twenty eleven
Have your say in the future of television with the Cable Center
Transmedia is the latest buzz word traversing the web, but what does it mean? According to The Huffington Post, transmedia “is shorthand for a grab bag of production and distribution practices and audience engagement techniques that … when taken together, promise a new kind of media experience.” It is a phrase most prevalent when speaking
By Invoke
23/07
twenty eleven
Tips for running a successful Facebook promotion
Running a promotion on Facebook is a great way to generate buzz about your business, strengthen and build new relationships with customers, and increase engagement and interactivity with your community. Facebook has specific guidelines regarding promotions and throws a curveball every few months when it updates and revises the terms and regulations. So how can
By Invoke
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