We’re thrilled to announce Invoke was a finalist in the annual Forrester Groundswell awards 2011 in the Talking category. A full list of the winners can be found on the Forrester blog, which is also a great place to flip through some fantastic digital campaigns. We’re also impressed by the other finalists, especially since they [...]

Invoke jumped at the occasion to be a part of the 2011 Merging + Media conference. We’ve worked on some outstanding digital projects for TV, including Eat St. and VH1′s Single Ladies. This Friday, at the Woodwards building in Gastown, Invoke is demonstrating our projects as a part of the VEDC Innovation Gallery. Along with [...]

This is part two of our Facebook F8 new features and written by Invoke’s lead Facebook developer, Maxime Parmentier. Open Graph Protocol This protocol is not new. It was essentially the technology behind the Like button, but Facebook widened its usage. Previously, users were able to like an object or a page, but the Like [...]

“Never walk in front of the TV when the football game is playing! Never!” “Don’t ever be afraid to say I love you to your wife, family and friends.” “Always open the door for a woman, of any age. Always offer to help in any situation, but above all, always be a gentleman.” “I live [...]

Brands are finally starting to get it. Social media is now the most effective way for companies to engage their users. It has been difficult for brands to fully embrace new technologies because they weren’t sure how to measure the impact of those technologies. With every change in marketing and advertising in the past 10 years [...]