The Super Bowl is one of the largest televised events in the United States attracting more than 100 million viewers during the game. This is an advertiser’s paradise – when else will you get your target audience together and situated in front of a screen for 3+ hours? According to the LA Times, companies are [...]

… and how I made my purchase @Coach. Within 15 mins I had made up my mind to buy something at Coach and not something small — something of significance — for the person I love the most in my life. I’d never purchased anything at Coach before. I didn’t even know where the nearest [...]

We here at Invoke love working with technology and great causes, for a combined result of social campaigns for good. Below we’ve outlined some the latest projects that use social tech to support charities in need. Charity Swear Box Do you curse a lot? Do you curse a lot on Twitter? Just like if you [...]

Social media is open. Social media is about inclusion. Social media is niche. Social media is about owning your own data. These were the four main points of view from the panelists at last month’s New York Times Developer Network event. The speakers represented four very different companies and approaches to the growing social landscape. The first speaker, [...]

Ashish Gurung teaches an undergraduate social media course at SFU Beedie School of Business. He is also involved with a bunch of other stuff ‚ some startups, some consulting and lots of non-profits. Find him @ashishgurung and http://www.ashishgurung.ca Tell us a bit about the social media course you created. What motivated you to create an [...]