Tuesday, February 27th, 2007
Social Media Marketing combines the goals of Internet Marketing with social networking sites such as facebook, MySpace, flickr, digg. It leverages aspects of viral marketing to build brand awareness for your company. The exact goal for each campaign will be varied in accordance to each business that engages in Social Media Marketing.
Most social networking communities do not welcome or encourage traditional direct marketing techniques, so an effective Social Media Marketing campaign will require more skill to execute properly. SMM campaigns must be targeted towards the online demographic you want to reach, with a message that appeals specifically geared towards them. Some common ways of achieving this are with authoritative information, humour, entertainment or controversy. By utilizing these traits in your viral piece, you encourage the end user to vote for or disseminate your message.
Invoke has launched several highly successful social media marketing campaigns for both client and in house projects. We are able to launch SMM campaigns from campaign inception through to viral dissemination or we are able to take a piece of material you already possess and disseminate it for you. Contact Invoke today for a free Social Media Marketing consultation.