For nine years, the Canadian New Media Awards have recognized and celebrated the accomplishments of the nation’s digital media movers and shakers. We’re happy to announce that CNMA has selected Invoke Media as a finalist in its Best Use of Social Media category. The honour falls closely on the heels of Invoke Media being selected as a finalist for the prestigious Groundswell Awards, in recognition of the social media campaign we ran for the HootSuite 2.0 launch.

If your company is seriously looking into investing in social media marketing, or internet marketing in general, heed this Thursday’s luncheon hosted by the British Columbia Association of Integrated Marketers in Vancouver, Canada.

Round two of BCAIM’s Social Media series will bring together executives from cutting-edge companies responsible for several of today’s successful social media campaigns, including our CEO, Ryan Holmes.

Chances are if you are a company, you have an online presence – even if you’re not the one that has created it. Consumers are alive and active online and are, in all likelihood, talking about your company. Companies need to be proactive in managing their online presence and a vital component of this is an interactive PR campaign.

Interactive PR is the use of online tools and technologies like: search engines, social bookmarking, new media relations, and blogging, to disseminate information about your company online. Allowing you to communicate directly with the general public, consumers, and potential prospects.

The following are key elements of any successful interactive PR campaign:

Invoke has always had a holistic approach to the internet. Creating a nice website for someone is a good thing, but that’s not enough. Strategy and creation are critical to produce a product, but promotion and marketing are what justify the creation of the product. Simply put, if you build it and nobody comes, there wasn’t really any point in building it in the first place. Realizing this, Invoke was active in web 1.0 marketing channels such as Search Engine Marketing, Online ad buying, and email marketing. Web 2.0 has vastly expanded the 1.0 channel mix for online marketing through newer offerings like blogging, video (viral), microblogging/twitter, social networking sites, facebook applications / open social applications etc.

Social Media Marketing combines the goals of Internet Marketing with social networking sites such as facebook, MySpace, flickr, digg. It leverages aspects of viral marketing to build brand awareness for your company. The exact goal for each campaign will be varied in accordance to each business that engages in Social Media Marketing.

Most social networking communities do not welcome or encourage traditional direct marketing techniques, so an effective Social Media Marketing campaign will require more skill to execute properly. SMM campaigns must be targeted towards the online demographic you want to reach, with a message that appeals specifically geared towards them. Some common ways of achieving this are with authoritative information, humour, entertainment or controversy. By utilizing these traits in your viral piece, you encourage the end user to vote for or disseminate your message.

Invoke has launched several highly successful social media marketing campaigns for both client and in house projects. We are able to launch SMM campaigns from campaign inception through to viral dissemination or we are able to take a piece of material you already possess and disseminate it for you. Contact Invoke today for a free Social Media Marketing consultation.

Social Media Marketing Agency Vancouver

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