01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Posts Tagged ‘social media marketing’
15/11
twenty twelve
Trading social currency: Cross Promotion and Community Perks
Reaching out to influencers is a crucial and worthwhile step in building a community, as we testified in our last post Courting brand & product power users: It’s not a one night stand. Before approaching a power user to join your group though, be clear on the ask. How are you hoping to benefit from
By Lima
07/11
twenty twelve
Courting brand & product power users: It’s not a one night stand.
The last time we shared some tidbits about Community Management, we talked about how to build a killer community management plan. As Lisa mentioned, it requires “research, insight and straight up hard work” (word). But there may come a time where you feel like your engagement levels have plateaued, or in the case of many
By Lima
16/10
twenty twelve
Social TV is not a disruptive technology: Invoke at Digital Hollywood LA
Social TV as a concept that isn’t all that novel. Water cooler chats around entertainment properties have permeated social circles for ages, but the introduction of “second screen” devices has provided new context around how that conversation is conducted. While tech blogs are diligently covering every advent in this brave new world, heralding second screen
By Invoke
02/10
twenty twelve
America’s overwhelming support for AOL Homepage for Heroes
This past summer, AOL users rallied around Homepage for Heroes , sending personalized letters to U.S. troops around the world through an easy-to-use site designed and developed by Invoke. We’re thrilled to announce that as a result of the campaign, Americans sent nearly 18,000 letters to veterans and wounded warriors around the world. The site also
By Invoke
07/09
twenty twelve
Social Media Week: Food Truck Cross City Challenge
The food truck community is not unlike the tech-forward, social media community and in fact often straddle the two worlds seamlessly. Amateur foodies look to their devices and social networks to share their foodie experiences, swap tips on how best to enjoy their meals, and share photos of their most recent delicious adventure. Food truck
By Lima
07/08
twenty twelve
The Facebook Contest Checklist
With over 900 million active users on Facebook®, it’s no wonder businesses large and small are chomping at the bit to grab a piece of the social media pie. Not surprisingly, big brands are finding that the most effective way to beat the Facebook numbers game is to run contests, which is a powerful method
By Lima
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