This will be the first in a series of three articles examining which online marketing initiative, organic SEO or PPC, will offer the best results for your online business requirements.

One critical element of internet marketing is performing proper SEO on your website. When optimizing your website, there are many on-page and off-page elements…

Invoke Media’s Internet Marketing strategists have worked with Search Engine Optimization (SEO) for over 7 years. We will use our experience and Knowledge to create an SEO campaign that is designed to meet the needs of your business. From the initial website evaluation and keyword research to monthly reporting to ensure that your SEO campaign stays on track and achieves the goals set out for the campaign. Below are just some of the steps that Invoke Media’s Search Engine Optimization Services Include:

1. Research – We talk with you about your business and the goals for your SEO campaign. After we have a thorough understanding of your campaign objectives, we gather keyword targets. We look at your site, your server logs, your competitor’s site, top ranking sites in your industry and use our SEO toolkit to gather a comprehensive list of keywords that will give you the best return on your investment. Then with your consultation, we pair down the list to the most relevant keywords/phrases and initiate the Search Engine Optimization campaign. This is one of the most critical steps in any Search Engine Optimization campaign.

2. Website Analysis – We use analytic software and our past experience to determine how search engines perceive your website and any pitfalls that currently exist. Our goal here is to ensure that search engines are able to fully index all of your sites content and specifically our recently identified keyword targets. In this step we look at your sites structure on a macro and micro scale including meta tags, alt tags, html, keyword density, and URL structure. If you need, we will make website changes based on these recommendations.

3. Link Building – Once search engines have indexed your content we then need to drive your site to the top of the results for these keywords. Link building is a powerful way to let the search engines know you mean business. We do not participate in any linking free for all schemes that could hurt your results and ultimately get you banned from the search engines.

4. Reporting – We monitor your site and track the results of your campaign. We track your site and keywords versus your competition. This is important business intelligence that many of our clients find as valuable as their increased rankings.

5. Maintenance – Based on reporting we make in-flight adjustments to your Search Engine Optimization campaign to ensure that you receive maximum results from your campaign.

6. Campaign Re-Evaluation – At predetermined intervals in your SEO campaign, our internet marketing strategist will discuss with you your current marketing objectives and the SEO campaign results up until this point. We will then reevaluate and alter the campaign as needed to ensure that the campaign results are still aligned with your business objectives.

If you would like to see your website increase its visibility in the Search Engines and increase the traffic to your site, contact Invoke Media today for your free consultation.

Search Engine Optimization (SEO) Services

Invoke Media’s Internet Marketing str

Invoke is a leading Vancouver Internet Marketing firm that fosters success for its clients by helping them get found by their customers. Our client list covers a wide spectrum of industries and includes a range from small consulting companies to large corporations. Our proven track record and extensive client base demonstrate that Invoke Media can help lead your business ahead of the competition to become an industry leader. To view results that we have achieved for some of our clients, click here.

Our goal is to drive targeted traffic to your website using the most cost effective methods available. The goal of your website is to increase exposure within your target market, increase branding, and ultimately to create leads or sales. A blend of internal site optimization, external linking program, and PPC (Pay Per Click) search engines will be used to increase ranking and target potential clients.

Invoke Media’s main Internet Marketing Services:

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Pay Per Click (PPC)
• Viral Marketing
• Blogs
• Podcast
• Media Buying

If increased search engine ranking and website traffic are important to your company, contact us today.

Internet Marketing Services

Invoke is a leading Vancouver Internet Marketing fi

Search-engine optimization is a critical but esoteric task usually assigned to techies or marketers. Make sure they have the right answers to these five questions