This will be the first in a series of three articles examining which online marketing initiative, organic SEO or PPC, will offer the best results for your online business requirements.

Invoke Media has extensive experience in launching Pay Per Click (PPC) marketing campaigns. Whether you have a large or small budget, we have a PPC campaign that will be tailored to your specific business needs.

PPC campaigns are advertising campaigns set up on a variety of search providers (usually Google and Yahoo). A prospective customer searches a keyword on the search engine and is then presented, along with their organic search results, a number of ads relating to the keyword that was entered as a search query.

Each ad displayed has targeted that keyword. We take your list of keywords and create advertisements that, when the keyword is searched, will draw a potential customer’s interest. No other advertising medium allows you to so precisely target your customer base.

We will, along with your input, create every aspect of a successful PPC campaign. Some of these steps include.

1. Keyword Research – Once we have determined the goals of your PPC campaign, we will research which keywords your customers use when they are ready to purchase your product. We will also determine the level of competition for these keywords and recommend a daily budget that will maximize your returns.

2. Ad Copy – Using your business objectives and keywords, we will create multiple ad copies with a strong call to action. These different ad copies will then be tested in the various search engines and the ad copies that lead to the best conversion levels will be used.

3. Campaign Monitoring – Throughout the life of your PPC campaign, one of our Internet Marketing Specialists will monitor the progress of your campaign. Should any adjustments need to be made at any point, they will inform you and implement changes immediately. This could include, but is not limited to, addition/deletion of keywords, re-writing of poor performing ad copy, and budget suggestions.

4. Reporting – We will monitor and track the performance of your PPC campaign and keep you informed of the progress.

If you would like to get your website instantly onto the front page of the Search Engines, contact Invoke Media today to start a PPC campaign to drive customers to your business.

Pay Per Click (PPC) Marketing

Invoke Media has extensive experience in laun

Invoke is a leading Vancouver Internet Marketing firm that fosters success for its clients by helping them get found by their customers. Our client list covers a wide spectrum of industries and includes a range from small consulting companies to large corporations. Our proven track record and extensive client base demonstrate that Invoke Media can help lead your business ahead of the competition to become an industry leader. To view results that we have achieved for some of our clients, click here.

Our goal is to drive targeted traffic to your website using the most cost effective methods available. The goal of your website is to increase exposure within your target market, increase branding, and ultimately to create leads or sales. A blend of internal site optimization, external linking program, and PPC (Pay Per Click) search engines will be used to increase ranking and target potential clients.

Invoke Media’s main Internet Marketing Services:

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Pay Per Click (PPC)
• Viral Marketing
• Blogs
• Podcast
• Media Buying

If increased search engine ranking and website traffic are important to your company, contact us today.

Internet Marketing Services

Invoke is a leading Vancouver Internet Marketing fi

In the beginning, there was the internet, and then there was real life. They were two completely individual, separate entities; one did not need to interfere with the other, and all were content.

Recently I made a posting that Diggers Dugg enough to hit front page on Digg.com. I have always been curious about the effects of hitting front page of Digg so I put together a bit of a post mortem analysis of getting Dugg to share with the curious.