If your company is seriously looking into investing in social media marketing, or internet marketing in general, heed this Thursday’s luncheon hosted by the British Columbia Association of Integrated Marketers in Vancouver, Canada.

Round two of BCAIM’s Social Media series will bring together executives from cutting-edge companies responsible for several of today’s successful social media campaigns, including our CEO, Ryan Holmes.

Invoke is increasingly recognized as one of Canada’s top interactive agencies. In the past few years, we have shifted our focus into becoming a social media agency, both offering social media marketing services and developing some of the world’s best social media applications. Two of our products are currently ranked in the top ten of the PEER1 Canada Startup Index.

Online marketing is a rapidly changing industry — over the years we’ve seen banner, button and pop-up advertising, text advertising, in-line story advertising, page-turn Flash advertising. As we grow accustomed to each new type of advertising, however, we learn to tune it out. We mute the commercials on TV, scroll past the banner ads without [...]

Modern media buyers aren’t just buyers; they’re planners and strategists, too. This makes us even more valuable than ever before. But we can’t breathe a sigh of relief now that economists say we’re back in demand. We must stay on our toes. The last thing we want is for the next DIY campaign to be of the job-search variety.