We are absolutely inundated with marketing and advertising messages from the time we wake up to when our heads hit the pillows at night. But, even with all this time, money, and effort that goes into these traditional and online campaign, unaided recall of most advertising is abysmal. Think about it can you name and ad or two that you’ve seen in the past hour. Didn’t think so.

Our brains receive so much information, they have learned to tune out things that are unimportant. Unfortunately, advertising and marketing quite often falls into this realm. In order to make sure that your message breaks through this filter, it needs to be unique and stand out from the rest of the noise.