For the last few years the recording industry and RIAA have been fighting an uphill battle trying to keep their traditional model alive in an evolving market. The dinosaur analogy has been used over and over again as the industry tries to keep their share (and more) of the market through digital distribution. Disruptive delivery services like itunes, muxtape, lastfm, pandora, and the countless torrent sites have fully blown apart this market leaving “traditionals” scrambling to find acquisitions and partners in order to keep some market share.