twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
It’s been right around a month and a half since my official first day at Invoke. It’s only fitting to write this on a rainy day in Vancouver, as these 40-odd days have truly been of the X-Files and Fringe variety. Sometimes it seems like it’s been a year since I started; other times, as
By Michael
Oh the times they are a-changin’. In case you missed it, last week we announced the launch of our dedicated product incubation arm, Invoke Labs, and this week we’re proud to announce some more great news: Michael Smit has joined the team as CEO of Invoke Media! Over a very special “Welcome to Invoke” Waffle
By Invoke
Never before has the old Apple slogan been more apt in describing the current app economy. For almost anything you can think of, “there’s an app for that”. This is corroborated by a stat recently published on GigaOm revealing that Apple’s App Store saw a record number of app downloads this past holiday season and
By Lima
Reaching out to influencers is a crucial and worthwhile step in building a community, as we testified in our last post Courting brand & product power users: It’s not a one night stand. Before approaching a power user to join your group though, be clear on the ask. How are you hoping to benefit from
By Lima
The last time we shared some tidbits about Community Management, we talked about how to build a killer community management plan. As Lisa mentioned, it requires “research, insight and straight up hard work” (word). But there may come a time where you feel like your engagement levels have plateaued, or in the case of many
By Lima
If you’ve followed our posts, you’ll know that apart from investing a lot of time and effort into designing digital solutions, we’re equally big on great storytelling. With the development of our second screen product, biplane, we’ve delved deeper into ways we can best serve some of today’s greatest storytellers in film and television. Last
By Lima