Fresh out of the Invoke Labs and hot on the heels of Claytorial, I am proud to announce the birth of our second meme-child, mini-meme.

We’ve opened up the possibilities of the award winning memelabs platform to even more potential users by creating mini-meme. We will be offering new brands, non-profits, and organizations the ability to run self-administered campaigns, allowing them to roll out contests quickly and effectively - enabling them to incorporate a contest into their marketing mix rapidly and seamlessly.

Claytorial is the latest release from our little hotbed of discovery and innovation, Invoke Labs. Its mission? To make complicated things simple.

A “Claytorial” is an animated video which uses colourful clay shapes to tell a story. They are designed to be friendly and accessible to all—they can explain an idea, promote a product, debunk a myth… pretty much whatever you need them to do.