Ever had a dream that felt so real, when you woke up you didn’t actually know if you were awake or dreaming? No, this isn’t a blog post about dreaming apps (although there are a few really nifty ones), this post is about how NBC is building anticipation for its new TV show. NBC’s new [...]

In an era rife with buzzwords about how to interact with real people online (engagement, customer relationship management), it can be easy for marketing campaigns to feel and sound increasingly impersonal. But we’ve witnessed two refreshing campaigns by O.B. Tampons and Wimpy (the South African fast-food franchise) that especially hit the mark when it comes [...]

Vancouver, BC, Dec. 5, 2011 — Invoke, a Vancouver based digital agency, recently acquired Thirdi, a local digital production house focused on making web apps. “Invoke has grown substantially this year,” said David Tedman, the co-CEO of Invoke. “Acquiring Thirdi reinforces our growth strategy both in US markets as well as here in Vancouver.” Invoke [...]

Ashish Gurung teaches an undergraduate social media course at SFU Beedie School of Business. He is also involved with a bunch of other stuff ‚ some startups, some consulting and lots of non-profits. Find him @ashishgurung and http://www.ashishgurung.ca Tell us a bit about the social media course you created. What motivated you to create an [...]

Leila Pejman is a producer and storyteller whose work encompasses content creation, communication and social media, topped off with expertise in the mobile space. Leila offers a unique perspective on technology and how it influences and interacts with pop culture. She also enjoys exploring and discussing how that affects society. Her dream dinner party is to [...]