To follow-up to Jenn’s post on the branding issues of global warming i just came across an excellent example of branding turned on its head. OK, more like its side.

The Register reports on FHD’s proposed new brand for the UK Office of Government Commerce and its received some interesting feedback. Seen right-side up the logo looks fine:

The first time I heard the term global warming I thought ‘what’s the big deal, I could go for some warmer temperatures’. I know I’m not the only one who thought this - particularly since I live in Canada and the temperature can get rather frigid…

This one goes in the category of WTF were they thinking when they designed this product. I don’t know who to blame for it - branding or marketing - all I know is, is that I laughed hysterically when I read the packaging on the can of this energy drink…