A few years ago a client approached Invoke asking us to “make me a viral video”. At the time, we were fresh out of Starwars kid and our numa numa guy was out of the office, and chocolate rain guy had a sore throat so we came up with a plan… Instead of Invoke creating one concept that may or may not “go viral” we would contest the production out, get 100’s of entries, and maybe, just maybe, one would “go viral”. Given the millions of hours and trillions of gigabytes of video online, the odds of any piece going viral is a bit of a long shot, however a contest campaign greatly increases your odds in two ways. First off you have a larger sample of video and creative, and secondly you have an incentive for entrants to self promote (to win the prize).