The CBC has just published and article by Jesse Hirsh that looks into Facebookï?½s new advertising platform, Beacon. Beacon allows advertisers to install a small piece of code on their website that allows Facebook to track their users on these third party sites. This information is then imported into Facebook through recommendations in your friendï?½s newsfeeds and on your profile page. For instance, if I go to Ebay and buy The Life of Pi, this information will be imported to Facebook and disseminated amongst my friends by letting them know I just made this purchase. This advertising mechanism leverages the powerful force of word-of-mouth advertising…

The phenomenal success of facebook is staggering. Within a year of the platform opening to the public – previously, it was only available to college networks – it has become the fastest growing social networking site on the internet.

Tactile ad from a Wellington, New Zealand-based undergarment store.

Sending 250,000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the Sony…