The Super Bowl is one of the largest televised events in the United States attracting more than 100 million viewers during the game. This is an advertiser’s paradise – when else will you get your target audience together and situated in front of a screen for 3+ hours? According to the LA Times, companies are [...]

We were thrilled to find out that Facebook has removed the pre-approval and financial commitment for running contests. Now, any company can run a contest on a Facebook Page, or within a Facebook app, and it only helps our Memelabs contesting platform grow stronger. With memelabs, we’ve had some great Facebook video contests run in the past, from Dove’s Sing 4 All to Bookbyte’s “Textbook Way to Save” contest.

They say ‘the devil is in the details’ and thats no clich?©. Well maybe it is a clich?© but its also a statement of fact. Here are a couple lovely examples of people just getting it wrong and apparently nobody able to catch it before it ‘goes live.’

We are absolutely inundated with marketing and advertising messages from the time we wake up to when our heads hit the pillows at night. But, even with all this time, money, and effort that goes into these traditional and online campaign, unaided recall of most advertising is abysmal. Think about it can you name and ad or two that you’ve seen in the past hour. Didn’t think so.

Our brains receive so much information, they have learned to tune out things that are unimportant. Unfortunately, advertising and marketing quite often falls into this realm. In order to make sure that your message breaks through this filter, it needs to be unique and stand out from the rest of the noise.

This one goes in the category of WTF were they thinking when they designed this product. I don’t know who to blame for it – branding or marketing – all I know is, is that I laughed hysterically when I read the packaging on the can of this energy drink…