They say ‘the devil is in the details’ and thats no cliché. Well maybe it is a cliché but its also a statement of fact. Here are a couple lovely examples of people just getting it wrong and apparently nobody able to catch it before it ‘goes live.’

We are absolutely inundated with marketing and advertising messages from the time we wake up to when our heads hit the pillows at night. But, even with all this time, money, and effort that goes into these traditional and online campaign, unaided recall of most advertising is abysmal. Think about it can you name and ad or two that you’ve seen in the past hour. Didn’t think so.

Our brains receive so much information, they have learned to tune out things that are unimportant. Unfortunately, advertising and marketing quite often falls into this realm. In order to make sure that your message breaks through this filter, it needs to be unique and stand out from the rest of the noise.

This one goes in the category of WTF were they thinking when they designed this product. I don’t know who to blame for it – branding or marketing – all I know is, is that I laughed hysterically when I read the packaging on the can of this energy drink…

The CBC has just published and article by Jesse Hirsh that looks into Facebook�s new advertising platform, Beacon. Beacon allows advertisers to install a small piece of code on their website that allows Facebook to track their users on these third party sites. This information is then imported into Facebook through recommendations in your friend�s newsfeeds and on your profile page. For instance, if I go to Ebay and buy The Life of Pi, this information will be imported to Facebook and disseminated amongst my friends by letting them know I just made this purchase. This advertising mechanism leverages the powerful force of word-of-mouth advertising…

The phenomenal success of facebook is staggering. Within a year of the platform opening to the public – previously, it was only available to college networks – it has become the fastest growing social networking site on the internet.