Q: When Invoke manages our PPC (pay per click) campaign, I can see our ads on Google. What is to prevent our competitors from clicking on our ads and using up our ad budget.

A: PPC is one of the most exciting advertising mediums available. You can instantly turn it off and on, you can attain any position you like, and you can track the success of your campaign (ROI). However, the question regarding click fraud brings up some interesting things to look out for.