Social TV as a concept that isn’t all that novel. Water cooler chats around entertainment properties have permeated social circles for ages, but the introduction of “second screen” devices has provided new context around how that conversation is conducted. While tech blogs are diligently covering every advent in this brave new world, heralding second screen as the disruptive technology du jour, our internal discussion here at Invoke has led us to this conclusion: second screen is not a disruptive technology, but rather a symbiotic and sustaining one.
When developing a social TV product, what matters to us most is building one that works both with and for broadcasters, helping them to inspire and prolong their audience’s attention – not distract or overtake them.
Invested in making this distinction clear, we reached out to the organizers of Digital Hollywood to express interest in having Dario join the panel titled “Marketing Primetime Hollywood Content – Using Twitter, Facebook, smartphones and tablets to build audience and build buzz and understanding the key metrics and measurements of success.”
We’re excited to say that we’ve been accepted along with a tier of impressive individuals who are each steadfastly evolving the second screen space in their own ways, including: John Corpus, founder & CEO of Milyoni; Rachael Mclean, SVP, Digital, JuntoBox Films; Jordan Glazier, President and CEO of Eventful Inc.; Nikao Yang, Senior VP, New Business Development and Marketing at AdColony; Stuart McLean, CEO and Founder of Content & Company; Jonathan Tavss, President and Founder of Scarlet Strategic; Donald A. Jasko, CEO of Digital Economics (as the panel moderator) and of course, our own Co-CEO Dario Meli.
Do you think Social TV is a truly disruptive technology? Leave a comment, or catch up with Dario and Letam (our newest Business Development Strategist recruit in LA!) at the Digital Hollywood event in Marina Del Rey on October 18th, 2012.