Pay Per Click (PPC) Marketing
Tuesday, February 27th, 2007
Invoke Media has extensive experience in launching Pay Per Click (PPC) marketing campaigns. Whether you have a large or small budget, we have a PPC campaign that will be tailored to your specific business needs.
PPC campaigns are advertising campaigns set up on a variety of search providers (usually Google and Yahoo). A prospective customer searches a keyword on the search engine and is then presented, along with their organic search results, a number of ads relating to the keyword that was entered as a search query.
Each ad displayed has targeted that keyword. We take your list of keywords and create advertisements that, when the keyword is searched, will draw a potential customer’s interest. No other advertising medium allows you to so precisely target your customer base.
We will, along with your input, create every aspect of a successful PPC campaign. Some of these steps include.
1. Keyword Research – Once we have determined the goals of your PPC campaign, we will research which keywords your customers use when they are ready to purchase your product. We will also determine the level of competition for these keywords and recommend a daily budget that will maximize your returns.
2. Ad Copy – Using your business objectives and keywords, we will create multiple ad copies with a strong call to action. These different ad copies will then be tested in the various search engines and the ad copies that lead to the best conversion levels will be used.
3. Campaign Monitoring – Throughout the life of your PPC campaign, one of our Internet Marketing Specialists will monitor the progress of your campaign. Should any adjustments need to be made at any point, they will inform you and implement changes immediately. This could include, but is not limited to, addition/deletion of keywords, re-writing of poor performing ad copy, and budget suggestions.
4. Reporting – We will monitor and track the performance of your PPC campaign and keep you informed of the progress.
If you would like to get your website instantly onto the front page of the Search Engines, contact Invoke Media today to start a PPC campaign to drive customers to your business.
