SEO for CEOs
Tuesday, January 17th, 2006
Patrick Boening was puzzled. The president and CEO of Diamond Wholesale Corp. had hired a designer to give a makeover to his website, his only sales channel. Yet even though the site now looked good and was easy to use, sales of the Richmond Hill, Ont.-based firm’s diamonds and diamond jewellery had crept up barely 10%. “We were wondering if this was the right business for us,” Boening recalls.
So he tried Googling his site. It didn’t come up at all. Boening discovered that Diamondwholesalecorporation.com was designed all wrong to nab the attention of search engines. He then boned up on search-engine optimization (SEO), rewrote his title tags and made sure the right keywords were on the right pages. Boening even bought paid listings on Google, which has a dominant 59.2% share of all U.S. searches, according to Hitwise, a New York-based online measurement firm. Within four months, his sales had spiked by more than 40%.
January 17th, 2006 at 2:36 pm
No wonder. I hear SEO is great for business.