http://www.invokemedia.com/research-before-you-brand-the-story-of-2-chefs-1-table/ Hungry? Here's some food for thought. Sat, 28 Jan 2012 05:15:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.invokemedia.com/research-before-you-brand-the-story-of-2-chefs-1-table/comment-page-1/#comment-14344 Raul Sat, 26 Jul 2008 16:08:10 +0000 http://www.invokemedia.com/?p=438#comment-14344 Branding is hard, though - we always think "oh our name is so witty" and then... we don't do our research. Great post Jenn! Branding is hard, though – we always think “oh our name is so witty” and then… we don’t do our research. Great post Jenn!

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