Saturday, July 26th, 2008 by admin

Posted by Jenn Lowther

* This blog post is part of Invoke’s participation in the 2008 Vancouver Blogathon for Charity

Our office is located in the Railtown neighbourhood of Vancouver.? It is a great up and coming neighbourhood and we have an eclectic group of clothing designers, tech, interior design, and architecture companies that make this neighbourhood what it is.? One thing that this neighbourhood really lacks though, are places to eat at lunch.? Needless to say, when we heard that a new restaurant was opening on the corner of Gore and Alexander, we were ecstatic.

We waited patiently for months as we saw the place slowly come together.? When they were almost done, a couple of us popped our heads in and had a quick chat with the owners.? This is when we learned the unfortunate name of this new restaurant.

Now before I go any further, I have to comment on the restaurant.? They are awesome.? The food is great, the service is awesome, and the open atmosphere is ideal for the setting.? They have really incredibly reasonable prices for the quality and caliber of food we receive.? Each lunch, the place is packed – they have at least 2 lunch rushes each day – and there are always at least a few patrons waiting to get their lunch to take back to the office.

The actual name of the restaurant is 2 Chefs and a Table, but the connotation of 2 Chefs 1 Table is too close to not make the connection.? When we found out the name of the restaurant, we couldn’t help but laugh and realize that they have no idea what images the name of their restaurant evokes in our slightly warped minds – if you do not know what I am referencing here, consider yourself lucky.? Now I do realize that it is probably a small subset of their patrons that will make this connection, as only people who spend far too much time online will know the reference. But, given the neighbourhood in which they are located, I’m sure there are a fair number of us.

We really do like them and they have worked so hard to bring a great new establishment to the neighbourhood.? It is people like them that will make this a great neighbourhood to work and live in over the coming years. And for this reason, we just cannot bring ourselves to tell these guys what their name reminds us of.

But that really brings me to the point of my post.? Before you move ahead with branding for your company, do a little research.? I’m sure that a cursory search at Google for their name would have brought up what I am referencing.? With that knowledge, I am sure that they would have reconsidered the name of their establishment.

Tags: 2 chefs and a table, Blogathon, Branding

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