Monday, December 12th, 2005 by admin

Playboy Germany created these billboard advertisements were printed on special paper, with special ink that reacts to moisture, i.e. rain. Following are 2 photos :

1. The billboard in ‘dry state’

2. The billboard, after it’s rained.

Tags: media buying, playboy, viral marketing

This entry was posted on Monday, December 12th, 2005 at 3:24 pm and is filed under Marketing/Advertising, Virals. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.