Playboy Germany Says “Pray For Rain!”
Monday, December 12th, 2005
by
admin
Playboy Germany created these billboard advertisements were printed on special paper, with special ink that reacts to moisture, i.e. rain. Following are 2 photos :
1. The billboard in ‘dry state’

2. The billboard, after it’s rained.

Tags: media buying, playboy, viral marketing
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on Monday, December 12th, 2005 at 3:24 pm and is filed under Marketing/Advertising, Virals.
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