NRDC Launches Green Paws with Invoke and TRUF
Wednesday, July 9th, 2008
Invoke in conjunction with TRÜF have developed Green Paws for the NRDC. Green Paws‘ mission is to raise money to eliminate pet products for sale that contain toxic chemicals that can harm people and poison pets. Over the past 8 years, the NRDC has helped remove 6 of the most dangerous toxins from pet products. But they need the public’s help to get rid of the rest. Help the NRDC get rid of these toxins by signing up at and supporting Green Paws with a donation.
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e NRDC is a leading environmental action organization. They utilize law, science and the support of over 1.2 million of their members and online activists to protect the planet’s wildlife and wild places to ensure a safe and healthy environment for all living things. Invoke partner Dario Meli is proud to be counted among the NRDC’s members.
Today, the NRDC lawyers have helped write some of America’s bedrock environmental laws. The NRDC works to solve the most pressing environmental issues facing us today: curbing global warming, getting toxic chemicals out of the environment, moving America beyond oil, reviving our oceans, saving wildlife, and wild places, and helping China go green.
TRÜF was formed in late 2005 as a full-service idea shop specializing in branding, advertising and design. Under the guiding principle of “creativity with a conscience,” TRÜF strives to produce work with strong environmental, social or even political undertones.
