Friday, May 2nd, 2008 by Dario Meli

Posted by Dario Meli

This is a less than excellent day in the world of sustainable companies. For those who dont know, Nau was founded by ex-Patagonia and ex-Nike executives with the goal of creating a world class sustainable outdoor apparel company whose ideals fused those of their previous employers.

World Changing has the details posted and you can read up on the how’s and why’s of the companies failure. Many excellent things can come from a failure as long as you pick yourself up and get back to work on enabling your vision. Lets hope the great people who worked at Nau can do this.

And if you happen to have several million dollars kicking around and want to come to the aid of a great company I’m sure there is an opportunity to do so.

Tags: failure, Nau, Nike, opportunity, Patagonia, sustainability, World Changing

This entry was posted on Friday, May 2nd, 2008 at 1:07 pm and is filed under Marketing/Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.