Monday, May 3rd, 2010

Nashville Flood photos via Mashable

From a very captivating video of the Tennessee flood, Federal regulations on privacy, class action lawsuits against virtual worlds, to re-shaping the models of marketing, here is a list of what we’re reading right now.

Tennessee Flooding Inspires Stunning YouTube Video
via Mashable:
“While most on-the-ground videos covering disasters and other world events are hurried and low-quality, this one is beautiful and professional-looking; it was made by a photographer named Michael Deppisch, who used a Canon EOS 5D Mark II digital SLR camera. “You don’t see YouTube videos like this very often, and as one commenter put it: “This video so captured the heart of this story… if it doesn’t move someone, they should check their pulse.” ”

Facebook Stirs up Trouble for Silicon Valley
via AdAge:
“Days after Facebook launched its “Open Graph Platform” that extends the social net’s web across third-party sites, the Palo Alto-based social network got a surprise rebuke from New York Sen. Charles Schumer, who wrote a letter asking the Federal Trade Commission to develop guidelines for how Facebookers’ information can be used.  The flap couldn’t come at a worse time for online advertising, facing the very real prospect that it will be regulated in the form of privacy legislation that would require publishers, networks or marketers to receive specific consent to use consumer data for a variety of purposes on the web.”

How Effective are Corporate Social Media Policies?
via eMarketer:
“According to a survey by security solutions provider nCircle, about three-fifths of US security and IT professionals say their company has a social media policy, and two-fifths ban all usage of social media on the job.  Those bans may stem from legitimate concerns, but researchers have warned that security and productivity problems can be combated while allowing employees to harness social media in ways beneficial to their business.”

Gives and takes from #AdtechSF
via Marketing With Meaning:
“Yesterday I returned from the first Ad:Tech event of the year in San Francisco. Here in this post I will share what I shared, as well as some of the highlights from the Tuesday sessions. Including: A New World of Word of Mouth: Using Influence to Re-invent the Impression and Jamie Cohen Szulc—CMO of the Levi’s Brand.” Slideshow by Bob Gilbreath

Second Life Users File Class Action Lawsuit Over Virtual Land
via: Mashable
“A group of Second Life users is suing Second Life’s creator over a virtual land dispute. They say their contractual property ownership rights have been changed and that this alteration of the terms of service constitutes fraud and violates California consumer protection laws.  Second Life’s parent company, Linden Labs, was recently valued at $383 million.”

Tags: brand awareness, campaign, digital agency, interactive agency, internet marketing, smm, social media marketing, Social Media Marketing campaign, social networking sites, startup, vancouver

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