Tuesday, April 6th, 2010 by Kate LeGresley

The F5 Expo is taking place at the Canada Place Convention Centre in Vancouver, BC and will feature the renowned thinker Malcolm Gladwell (@gladwell) as keynote speaker, along with a trade show and variety of panels.

Invoke senior strategists Nadia Nascimento (@nalei) and Grace Carter (@gracibelle) will be there, along with HootSuite community wrangler Dave Olson (@daveohoots).  Be sure to check out the 15 minute mini workshops at booth 108, which will feature the topics:

10:00 am    Tracking Conversations
10:45 am    Know Your Audience
11:30 am    Building Culture
1:00 pm    Measuring Success

In between takes, get your photo taken on the red carpet with the HootSuite owl!  Think of the envy from your friends when you share your Owl pic on Flickr tagged with “hootsuite” (hint, hint).

Then, at 1:40 pm in Ballroom B, Invoke partner and HootSuite CEO Ryan Holmes will be a speaking on the panel called “The Secret to Success: Avoiding Start-up Pitfalls” along with Danny Robinson, Michael Fergusson and Carisa Miklusak. Here’s the gist:

The Secret to Success: Avoiding Start-up Pitfalls

Sometimes the best way to learn is from others’ mistakes

Participate in an intriguing discussion on start-ups that have failed. Did you know that companies like Apple had several flops before they got it right? or that web tv was first bought by Microsoft in 1997 and failed? However, web tv, today, is on an upward trend towards mass adoption. This exemplifies that failure doesn’t always reflect the end of an idea.

Attend this dynamic session to uncover the critical components of timing, as well as learning the difference between when to give up and when to push harder.

Experience comes from a series of overcoming bad decisions and sometimes timing is everything.

HootSuite is an F5 media sponsor so you’ll see the familiar dashboard on the presentation screen streaming all of the #F5Expo tagged Tweets – including yours. Plus look for the sign with the unique #hashtag for each panel to participate in the “back channel” conversation.

Look forward to seeing you there!

Tags: brand awareness, campaign, digital agency, F5, HootSuite, interactive agency, internet marketing, Invoke, Malcolm Gladwell, ryan holmes, smm, social media marketing, Social Media Marketing campaign, social networking sites, startup, Vancouver

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