Thursday, September 11th, 2008

Posted by Grace Carter

Claytorial is the latest release from our little hotbed of discovery and innovation, Invoke Labs. Its mission? To make complicated things simple.

A Claytorial is an animated video which uses colourful clay shapes to tell a story. They are designed to be friendly and accessible to all—they can explain an idea, promote a product, debunk a myth… pretty much whatever you need them to do.

Google and others have made great use of drawings to explain complicated phenomena. Dan Roam has enjoyed great success with The Back of the Napkin, his book about visual thinking. We took the idea of an expository drawing and extended it to the moving image…and we added colour and dimension.

So far, we’ve had great success with the Claytorial we made for our friends at tagga. Now we wanna make more!

If you think you could use a little Claytorial in your life, email info [at] claytorial.com.

Tags: claytorial, invoke labs

This entry was posted on Thursday, September 11th, 2008 at 3:56 pm and is filed under business, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.