Friday, April 9th, 2010

Last night, Invoke was recognized as one of BC’s most innovative companies by BC Business Magazine.  Ryan Holmes & Grace Carter represented the hard working team at last night’s awards ceremony. Thank you to BC Business magazine for their recognition and for placing us in such good company, as well as the awards presenter who’s enthusiasm about HootSuite was very heartwarming.

From the BCBusiness 2010 Guide to Innovation (B.C.’s 20 Best):

Today everyone and their dogs are tweeting, with about 50 million tweets daily, and even the most conservative corporations recognize that social networking has revolutionized the way we do business. But way back in 2006, with early adopters often hearing crickets chirping, Ryan Holmes, president of Vancouver-based brand management agency Invoke Media, knew there was gold in the Twittersphere’s hills.

But to get those solid results, his clients – which include Wells Fargo and the Gap – needed picks, shovels and hard hats: free tools that would help marketing managers find, filter, track and statistically analyze tweets. Exploiting Twitter’s open platform, which allows third-party developers to play around within the site’s architecture, Holmes launched a free app called HootSuite in December 2008. This software survival kit helps businesses manage an otherwise daunting barrage of Twitter messages and respond with their own messaging campaigns, as well as track whether those tweets bring traffic to corporate websites and other social media sites.

Read more:

Tags: brand awareness, campaign, digital agency, interactive agency, internet marketing, smm, social media marketing, Social Media Marketing campaign, social networking sites, startup, vancouver

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