Like any other tech-based business, we task our team to think big, be creative and ultimately design solutions every minute of the work day. But we know that an integral part of keeping the team inspired is to allow them to break free and do their own thing once in a while. That’s where internal contests like Hack-a-thons and Design-a-thons are crucial to helping your team flex their creative muscles and feel motivated to keep doing what they do.
A few months ago, Invoke challenged its team of designers to put their artistic skills to the test. What emerged were three thoughtful, intuitive
and problem-solving concepts featuring unique interactive digital experiences. One team decided to climb out of the digital box altogether and kick it with some old school graffiti art to adorn our bare office walls.
After an internal vote, the results were in and the majority of Invoke’s employees deemed Interactive Designer Dominic Wong’s presentation INREACH as the winner of Invoke Design-A-Thon 2012. INREACH is a terrific concept on how to change online consumer behaviour for the greater good (the concept is much more elegantly explained in the presentation below …)