Internet Ad Spending Unscathed Amid Cutbacks
Monday, December 12th, 2005
According to an article in the NY Times “leading forecasters of advertising spending have turned cautious in their predictions for most media, except - not surprisingly - the Internet.” As internet based advertising rapidly morphs from banners to text based ads to search engine optimization, blogging, virals, podcasts, and whatever is next on the horizon, traditional outlets will decline and suffer. You simply cant track the metrics of a television or print campaign as accurately or as quickly as you can on the internet using a multitude of techniques and technologies.
Internet Ad Spending Unscathed Amid Cutbacks
According to an article in the NY