How To Work With A Design Team
Tuesday, September 5th, 2006
We just found this great article on 10 things businesses should know before building a website. The main points are pulled from a few different sources, notably Esther Schindler’s Becoming Clueful article:
- Understand what you want
- It costs more and takes longer than you think
- A Web site has several pieces. Don’t cut corners.
- Balance glitz and guts
- If you build it, they won’t necessarily come
- Avoid bit decay: the site needs maintenance
- Treat the Web team as professional
Seth Godin wrote an article in July 2006 on working well with your designer. He’s right; it’s tough stuff and designers, managers and clients sometimes butt heads due to misunderstandings.
The last thing I’d like to point out is this older article by Seth Godin – Marketing Potholes – which everyone who’s looking to hire a design team should read. Seth writes, “Lots of marketers (and most of their bosses) like to say, ‘I’ll know it when I see it.’
“Actually, you won’t.”
We love working with clients who are new to the web, but we need to be able to do our thing; sometimes people forget that they’ve hired us for a reason – ’cause we know our stuff.
