Thursday, June 24th, 2010 by admin

Social media has become a powerful tool in the hands of average citizens, striving to achieve daunting tasks that were almost impossible 10 years ago. Our beloved Joe six-pack now has access to the tools necessary to raise awareness and cultivate a tribe in support of any cause, such as the oil spill in the Gulf of Mexico.

Last week, the New York Times wrote an article on how Dawn’s dish soap marketing has inadvertently positioned the product and the brand as major influencers in the discussion surrounding the oil spill in the Gulf of Mexico. What’s interesting to note is how current events have brought Dawn’s marketing campaign into the limelight, specifically how they are using social media to leverage their brand’s influence and create an online community of wildlife champions.

This initiative can be specifically seen on their ‘Everyday Wildlife Champions‘ Facebook page, where Dawn posts information intended to inspire and highlight members of their online community who are tired of being bystanders to the disaster unfolding in the Gulf. Their Expedition application on Facebook features several interactive ways of empowering Dawn’s community to raise awareness and money for wildlife rescue, such as a wildlife quiz and a map highlighting initiatives taking place across North America, thereby allowing citizens to scout out events and join forces locally.

Our hats off to Dawn, who recognizes that social media is about creating valuable engagement, building a likeminded community and leveraging their brand influence to empower people to achieve great things, all the while getting their brand in front of all-important eyeballs.

Do you know of any relief efforts for the Gulf that are taking place in your area? Have you been a part of any other social media relief campaigns that you’d like to promote? Make sure to add them to the Dawn application to help grow your initiative.

Interested in customized Facebook applications? Contact us for more information.

Tags: Dawn, Dawn dish soap, facebook application, Gulf Oil Spill, New York Times, Social Media, Wild Life Rescue

This entry was posted on Thursday, June 24th, 2010 at 10:06 am and is filed under Press. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.