Friday, December 18th, 2009 by Kate LeGresley

Dear Friends,

It’s been an absolutely stupendous year for us over at Invoke — an incredible time of growth and change — and we’d like to share just a few of the highlights with you!

In February, our popular invention, HootSuite won a Shorty Award for Best Application at the tender age of three months old. (More than 50,000 public nominations and votes were tweeted to determine the winners.) Then, in May, memelabs, the original contest platform got even better–we unveiled photo contesting. Built on the award-winning platform used by Fortune 500 companies, memelabs photo contests delivered a flawless user experience to clients like Cellular South and ParkLane Homes.

By summer we were thinking about drinking, so it was a perfect time to launch the Sponsor me Spring video contest with Okanagan Spring Brewery. Meanwhile, HootSuite had grown some wings, and in July we released HootSuite 2.0. Major updates coupled with a bang-on upgrade campaign saw HootSuite trend on Twitter for the first time. (Yeah, we said first.)

The heat continued into the fall, when HootSuite was selected as a finalist in the prestigious Groundswell Awards, and then picked up a Canadian New Media Award for Best use of Social Media. Invoke debuted memesuite, an agency toolkit with solutions for audio-visual delivery, contesting and client database management. Memesuite’s arsenal combines memelabs with memeserver, a robust professional video server, and minimeme, a turnkey contest solution with rapid deployment and client-friendly CMS.

In October, Invoke teamed up with Vision Critical to kick off a social marketing campaign — and subsequently saw a 200% increase in site traffic in November. We were also honoured to be the social marketing agency of choice for the Vancouver International Film Festival, which saw a massive increase in ticket sales over last year.

The rains of November arrived just as our moustaches sprouted. Memelabs hosted the official Movember video contest, in support of men’s health research. Around the same time, Old Navy’s One in a Million memelabs campaign inspired communities to give back to their local charities.

HootSuite celebrated its first birthday by morphing from Twitter client into social media dashboard, and rolling out the much anticipated HootSuite iPhone application. The team was thrilled to be honoured as Best Twitter Application in Mashable’s Open Web Awards. As if all this weren’t enough, Invoke announced a new product in development, Vidrollr, an online conversation space — expect more about this hot property in the New Year.

If you’re still with us, thank you for reading. We can’t wait to see what 2010 brings!

This entry was posted on Friday, December 18th, 2009 at 6:02 pm and is filed under Awards, Client Work, Events, Invoke, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.