Getting Creative with Your Online Campaigns
Thursday, July 10th, 2008
Posted by Jenn Lowther
We are absolutely inundated with marketing and advertising messages from the time we wake up to when our heads hit the pillows at night. But, even with all this time, money, and effort that goes into these traditional and online campaign, unaided recall of most advertising is abysmal. Think about it can you name and ad or two that you’ve seen in the past hour. Didn’t think so.
Our brains receive so much information, they have learned to tune out things that are unimportant. Unfortunately, advertising and marketing quite often falls into this realm. In order to make sure that your message breaks through this filter, it needs to be unique and stand out from the rest of the noise.
Well one airline has managed to do just that with an innovative email newsletter. It really does make you go WTF?
This newsletter takes an everyday acronym that anyone who has ever used IM is familiar with and has re-purposed it. Because we are not expecting a corporate email to have the title WTF, it stands out in our heads. We then look at their newsletter to see what they are talking about.
*I’d like to give credit to Media Bistro for blogging about this. Although they didn’t like the email, it’s gotten us all talking about it, which really is the point of advertising. Get your brand out there and have people talking about it.
