We’ve had such a wonderful time working with the Get Schooled Foundation in 2010 – from the launch of the website and Step Up campaign to the memelabs video contest we launched in conjunction with the MSN series, The Tastemaker. Every step of the way, Get Schooled has worked towards their mission to improve attendance, graduation and college entry rates of high schoolers across America.
Last month, Get Schooled, which is co-founded by Viacom and The Bill and Melinda Gates Foundation, wrapped up their 2010 Get Schooled National Challenge & Tour, where they visited 11 at-risk high schools across the country since September. The tour, traveled via branded bus, organized youth summits with students, and drove to public rallies, college fairs, farmers markets and malls to spread the message and rally participants. Celebrities were on board at the events and helped to get attendees excited, including MTV host Sway Calloway, pop singer Ciara, and actor Christian Slater.
The tour succeeded in reaching over 16,000 live audience members (across bus stops and youth summits) and over 200,000 students, parents or teachers to make an online pledge to focus on high school completion and college readiness – through Get School’s website.
So, what’s in store for 2011? Maybe there’s a way to use social gaming to help? Transform attendance and grades into challenges that are built into mobile or social platforms? We’re currently working on a new project that’s trying to do just that, inspire and motivate students to do better in school through certain game mechanics. More details to come!