Free Google Urchin Installation
Monday, November 14th, 2005
Today Google announced it would stop charging for access to its analytics tool known as Urchin. It is now simply called Google Analytics. To better help our customers every Invoke Media Search Package will come with Free Urchin installation.
Here are a few key points from the press release:
- Integration with Google AdWords, and works with any online ad network: Users of Google AdWords can access web analytics from a new interface within their AdWords account. Google Analytics automatically tags keyword destination URLs (which saves time and reduces the potential for errors), and imports cost data for ROI reports (for fast set-up and ease-of-use). Google Analytics is also able to track the results of any online marketing campaign, including banner ads, referral links, email newsletters, and organic and paid search.
- New reporting dashboards: Google Analytics executive summary reports for the three most common decision makers
- Executive, marketer, webmaster - will ease access to crucial information across departments.
- Global reach: Immediately available in 16 international languages: UK English, French, Italian, German, Spanish, Dutch, Japanese, Korean, Simplified Chinese, Traditional Chinese, Portuguese, Danish, Finnish, Norwegian, Swedish, and Russian.
