It turns out that our social media intern, Salina, is a YouTube star! Her channel, SalinaBear, has garnered over 40,000 subscribers and over 7 million views. Who would have thought that t-shirt tutorials could lead to such success? As it turns out, it’s about more than just a concept – the quality of your videos, your ability to communicate effectively and ultimately how you market your content are all factors in determining whether you’ll be a YouTube hit, or viral video flop.
Check out Salina’s slide presentation on how she developed her YouTube presence and some additional tips on marketing your video content: