Today the Invoke team is super excited to reveal our newest project … presenting La Vespa Vita! A community powered by the individuality, style and vivacious spirit of Vespa enthusiasts. La Vespa Vita has been designed for individuals who have a passion for living “La Vespa Vita” (The Vespa Life). From street fashion trends to innovative product design, the new site is a call to action for both brand advocates and new fans to contribute and share their own Vespa-inspired content using the most popular social media platforms.

As we’ve blogged about before, we’ve been working with Piaggio Group Americas (PGA), the North American importer of iconic Italian motorcycle and motor scooter brands, including Vespa, to help power its interactive marketing strategy. La Vespa Vita is the third project Invoke has released. As any proud parent or in this case, proud designers, we’d like to tout a few of the cool attributes the community offers. Please do check it out and let us know your thoughts.

Vespa Mosaic

 Colorful photos from Vespa enthusiasts and fans that celebrate the spirit of Vespa.  Visitors can upload their favorites via Flickr or Instagram by using the hashtag #VESPAVITA.

Vespa Style Book

A user-generated Look Book of Vespa-inspired or ahead-of-the-curve style that defines la dolce vita. Visitors can submit a photo of themselves and their favorite original look (with or without a Vespa) for consideration via Twitter or Instagram by using the hashtag #VESPASTYLE.

La Vespa Vita Blog

A dynamic blog with community members’ submitted posts that present the trends, personalities, history, culture and adventures of life associated with the distinctive lifestyle statement that is Vespa. Fans and enthusiasts can submit a post at www.lavespavita.com/blog and fresh content will be added two to three times a week.

Vespa Model Lineup

Snapshots of the Vespa model lineup starting with the classic LX 50 and LX 150 ie, perfect for urban commuting, followed by the 1970’s retro-inspired S 50 and S 150 ie, the powerful and sporty GTS 300 ie and GTS 300 ie Super and the vintage-inspired LXV 150 ie and GTV 300.

Win $1000 in Vespa Gear

Visitors are given an opportunity to enter to win $1000 in Vespa gear on www.lavespavita.com and a new Facebook app at  www.facebook.com/vespausa through November 30, 2012.

Make sure to check out the site, submit articles to the new blog and share photos with the Vespa community via Instagram or Flickr by tagging your photos. We’d love to hear what you think about it.

 

Brandware and Piaggio Group Americas partnered with Invoke Media who designed and built La Vespa Vita.

For more information on our suite of work with Piaggio Group Americas (PGA) check out this blog post as well as the Moto Guzzi microsite.