Tuesday, June 23rd, 2009

Excuse the sweat on our brow, the glow in our cheeks and the smile on our faces – but WHEW. Last Saturday Invoke and thousands of Vancouverite friends showed up in all manners of dress (or lack thereof) to race along 10th Avenue in support of Chip’s Not Dead Yet, a fundraiser for the BC Children’s Hospital – and what a successful Saturday it was!

Live music, street performers, ten-foot-tall cowboys, six-foot pac men, three-foot batmen (batboys, I suppose), numerous men and women racing uphill in their skivvies, BBQed hamburgers, a packed beer garden all contributed to a grand total of approximately $100,000 raised for the BC Children’s Hospital Foundation. That amount will be matched by Chip Wilson!

Not only did we have a stellar time at this Vancouver event, but Invoke also had a fantastic experience working intimately with Chip’s Not Dead Yet as the online marketing strategists for this event. We’d like to thank everyone who helped the event be a huge success – whether you be the businesses who blogged, the individuals who tweeted, or the organizations that rallied racers through Facebook and video contests. Of course, a huge thank you and raucous hand clapping is extended to Chip Wilson, founder of Lululemon, whose vision and spirit was integral in making this event the success it was.

Here are just a few of our memories from the past weekend:

Tags: 2009, bc children's hospital, Charity race, Chip Wilson, chip's not dead yet, June 20th, Vancouver event

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