Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your [...]

We’re excited to announce some great news from the Invoke and HootSuite crew from Austin Texas.  Just yesterday, O’Reilly media named their top influencers and influential companies at SXSW.  Last year it was @Twitter, this year it’s @HootSuite.

Invoke’s highly successful EATS software launches it’s largest
client yet this week. Fort Worth Texas based Super Suppers has over
150 locations and is close to being the largest meal preparation
franchise in the world. Judie Byrd founded The Culinary School of
Fort Worth where people can earn chef’s certificates after their day
jobs. Now Judie and her team write, test, and implement the recipes
that makes Super Suppers so successful.

We recently starting using Wordpress as our CMS. We love many of it’s features, but found the menuing a little lacking. We have incorporated the use of CSS menus called Suckerfish.