Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

While many have compared the 2011 Canucks’ playoff run to the 1994 playoff run, a unique factor this time around is how social media is mobilizing the fan community. Social media is changing the way the fans interact with and consume sports. With the Stanley Cup finals upon us and tickets at prices we could [...]

Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your [...]

What is the only thing between you and a glitzy and glamorous trip to NYC with three of your best friends? One photo. Invoke is excited to announce a new memelabs photo contest: Single and Liking It To promote their latest show Single Ladies premiering May 30, VH1, in partnership with Yelp and Bluefly, has [...]

Videos tell amazing stories — they show us natural disasters and tragedy, amusing snippets of people’s lives and talents, and connect us with products or ideas using the latest technology. We love videos that push the boundaries of advertising or marketing, and videos that show us something we didn’t consider before. The freshest videos on YouTube [...]