Leila Pejman is a producer and storyteller whose work encompasses content creation, communication and social media, topped off with expertise in the mobile space. Leila offers a unique perspective on technology and how it influences and interacts with pop culture. She also enjoys exploring and discussing how that affects society. Her dream dinner party is to [...]

Growth strategies for agencies, in this particular economic climate, are complex and necessary — and they will come from smaller, leaner business units. Leveraging a digital toolbox with limited internal resources and trimmed capital is undoubtedly challenging. However, it is the opinion of this Strategist that one must first decide if one actually has the [...]

Chris Barrett, an entrepreneur, filmmaker, and author, offered his take on the future of New Media to Invoke as part of an ongoing series called Digital Dialogue. Barrett  is featured in the Sundance award-winning documentary, The Corporation, and has been profiled extensively in media such as USA Today, New York Times, New York Post, Los Angeles [...]

Interactive marketing aims to engage consumers by encouraging dialogue and exploration of the brand. With traditional marketing, consumers are obliged to be a passive user and the communication channels are only one-way. With the proliferation of social media, platforms such as Twitter and Facebook encourage two-way communication and enhance the dialogue between consumers and brands. [...]

Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]